SESSION COMPOSITION
Engaged & not engaged
Two complementary shares of the same session population. Bounce is the not-engaged share.
Synchronizing weekly snapshot…
THE WEEKLY VIEW
Paid media, in detail.
Campaign priorities, website activity and marketing lead signals
in one place — with the next review in view.
A / SELECTED WEEK
Weekly performance
Google Ads, GA4 and Facebook/scoring share one reporting week.
WEEKLY PERFORMANCE PERIODGA4 collected · other dates below
01 / GOOGLE SEARCH CAMPAIGNS
Campaign activity, one level deeper
| Campaign | Current setting | Week delivery | Impressions | Ad clicks | CTR | Next review |
|---|
Ad clicks
CTR
Exact weekly values
CTR = ad clicks ÷ impressions. Clicks are not GA4 sessions, unique people or qualified leads. Current settings and configured landing routes are dated separately from the performance week.
02 / WEBSITE ENGAGEMENT
Where attention goes
RECORDED ATTENTION
Foreground time per session
Total recorded foreground seconds ÷ sessions. This is not elapsed time on the website.
Content interaction detail
Reach = users recording this event ÷ active users on that page in the stated period. User groups overlap; do not add them. These are content signals, not lead conversion rates.
| Page | Interaction | Events | Users | Page users | Reach |
|---|
03 / FACEBOOK & MARKETING SCORING
From ad activity to lead signals
SUBMISSION CREATION COHORT
recorded submissions
HOW TO READ THIS SECTION
Activity and scoring answer different questions.
Meta actions follow the ad’s attribution window. Scoring covers submissions created during the week, using the recorded marketing tier at collection.
A submission is not a unique person or company. Marketing scoring is not Sales qualification. The two counts need not match.
| Ad / campaign | Impressions | Reach | Frequency | Meta actions | Scored submissions | Warm + Hot / classified |
|---|
Source: Meta ad export and recorded marketing scoring. Reach and frequency are platform values at ad level; overlapping audiences are not added. “—” means not supplied or not applicable; an observed zero remains 0. Campaign and ad-set performance are outside this snapshot.
Destination coverage
B / INDEPENDENT DATES
Current operations
Work records and configured destinations keep their own dates as you change the performance week.
04 / OPERATING FOCUS
What we are following through
Current operating reference, dated below. Recent changes need their own observation window.
05 / LANDING DESTINATIONS
Campaign routes at a glance
Destinations configured in enabled Google ads. Configuration includes scheduled tests and does not establish delivery.
Availability is a dated HTTP header check, not a form-submission or tracking test. Facebook instant forms are shown separately in the ad detail.
06 / CHANGES & OBSERVATION WINDOWS